Council Regulation (EC) No 207/2009 of 26 February 2009 on the European Union trade mark gives this definition for EU trade marks:

An EU trade mark may consist of any signs, in particular words, including personal names, or designs, letters, numerals, colours, the shape of goods or of the packaging of goods, or sounds, provided that such signs are capable of:

  1. distinguishing the goods or services of one undertaking from those of other undertakings; and
  2. being represented on the Register of European Union trade marks in a manner which enables the competent authorities and the public to determine the clear and precise subject matter of the protection afforded to its proprietor.


The USPTO gives the following definition for US trademarks:

A trademark is any word, slogan, symbol, design, or combination of these things, that identifies the source of your goods and services and distinguishes them from the goods and services of another party.

In other words: a trademark is a brand for goods and services.  It is an essential part of your business.  They represent your goodwill, your reputation, and they’re how people can tell the difference between the products and services that your business offers and what other businesses offer.

Our services include the following activities:

  • filing and prosecuting of national and international trademark applications
  • oppositions, invalidation and infringement proceedings
  • expert opinions
  • searches of trademarks
  • renewal monitoring and payment service
  • legal consulting.

Please contact us for additional information or documentation.